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Today both titles are communicating those stories in another way—through a new sponsorship of National Hunting and Fishing Day, set for Sept. 23, 2006.
The magazines, along with parent company Time4 Outdoors, have offered a sponsorship package to help return the 34-year-old, federally recognized holiday to its early glory as the most successful sporting campaign in American history.
It's a movement being driven by Wonders of Wildlife, the National Fish and Wildlife Museum and Aquarium. Based in Springfield, Mo., the official home of National Hunting and Fishing Day is the only hunting- and fishing-focused facility that's both affiliated with the Smithsonian Institution and accredited by the American Zoo and Aquarium Association.
Wonders of Wildlife's partners include the National Shooting Sports Foundation (NSSF), which founded National Hunting and Fishing Day, The Outdoor Channel, Bass Pro Shops, Realtree and Woolrich. More are expected to come on board to help unify America's hunters and anglers into the cohesive force that hallmarked early years of the celebration.
"We are honored to welcome Outdoor Life and Field and Stream to this effort," said Tony Schoonen, Wonders of Wildlife executive director. "These publications have played an integral role in entertaining and informing hunters and anglers for generations, and they certainly have a place in the ultimate celebration of America's hunting and fishing traditions."
"Our magazines are committed to growing and preserving hunting and fishing and supporting National Hunting and Fishing Day is a great opportunity to do just that," said Eric Zinczenko, group publisher of Field and Stream and Outdoor Life magazines. "We hope the day galvanizes the millions of American outdoorsmen and women to unify in celebration of the sports they love."
Country music star Tracy Byrd has been named honorary chairman for National Hunting and Fishing Day 2006. Byrd also served that role in 2005.
National Hunting and Fishing Day, formalized by Congress in 1971, was created by NSSF to celebrate the conservation successes of hunters and anglers. From shopping center exhibits to statewide expos, millions of citizens learned to appreciate America's sportsman-based system of conservation funding. That system now generates more than $1.7 billion per year, benefiting all who appreciate wildlife and wild places.
National Hunting and Fishing Day is observed on the fourth Saturday of every September.
For more information, visit www.nhfday.org.
Time4 Outdoors, publishers of Field and Stream®, Outdoor Life® and SHOT Business®, is a division of Time4 Media®, the world's leading publisher of enthusiast magazines. Time4 Media is a subsidiary of Time Inc., a wholly owned subsidiary of Time Warner (NYSE: TWX).
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