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Home > Fishing News
Martin Peters Joins Yamaha Marine Group
1/25/2006
Yamaha Marine Group has appointed Martin Peters, Roswell, Ga., as Communications & Dealer Education Manager, a new department manager position, according to Dale Barnes, Marketing Manager.
Peters, former Manager, Corporate Communications for Porsche Cars North America, will be responsible for all Marine Group consumer, business and corporate publicity initiatives, as well as Yamaha University dealer management education programs. Peters will be responsible for the direction and management of two key Yamaha marketing partners, the Walker Agency for public relations and the Stemnock Group for dealer training.
The addition will enable Frank Wilhelm, Yamaha's Advertising Manager, who previously managed the public relations function, to focus more on Yamaha's advertising and dealer branding materials. Wilhelm managed the public relations function for more than five years.
Prior to joining Porsche in 1999, Peters was Manager, Public Relations for Michelin North America, where he designed and implemented programs to boost the performance image of Michelin and BFGoodrich brand tires. In addition, he supported the French tire manufacturer's circuit and off-road motorsports efforts.
Prior to holding positions in public relations, Peters worked as feature editor for Road & Track Specials and as head writer for Maryland Public Television's "MotorWeek."
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