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KENNESAW, Ga., - Yamaha Marine Group announced the creation of a new business function and related changes designed to sharpen the focus of its marine rigging and parts organization. The long-term intention is to improve Yamaha Marine Group's ability to meet customer needs in the marketplace.
"Our Marine Rigging and Parts team will be able to better focus on the entire marine power system," said Ben Speciale, Yamaha Marine Group Vice President, Operations and Planning. "At the same time, we have moved key Marine Rigging and Parts positions (formerly within Yamaha's separate parts business) inside the Yamaha Marine Group. That integration will have our whole organization thinking about the entire power system. By taking this marine power systems approach, these changes will lead us to better customer satisfaction."
Effective today, Yamaha has created the Marine Rigging and Parts Operations Department, which will support the many systems and reporting requirements necessary for the company's broad product line. Yamaha has promoted Ted Zahorski to Marine Rigging and Parts Operations Manager. The company has also formed the Marine Rigging and Parts Business Planning Department to lead the business and product planning process based on a market-driven strategy. Yamaha has promoted Randy Mercer to Marine Rigging and Parts Product/Business Planning Department Manager and Greg Matson to Assistant Product Manager.
In addition, the company will integrate Marine Rigging and Parts Marketing within the Marine Marketing Team under Dale Barnes, Marine Marketing Division Manager. Marine Rigging and Parts Sales will become part of the Marine Sales Team under Tim Fernandez, General Manager Outboard Sales.
Yamaha Marine Group is the sole distributor for Yamaha Marine products in the United States. It supports its 2,200 dealers and OEM partners with marketing, training and parts for Yamaha's full line of products and accessories and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine has won the marine industry's C.S.I. Customer Satisfaction Index award every year since its inception. For more information, call (800) 88-YAMAHA or visit http://www.yamahaoutboards.com.
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