|
Home > Fishing News
Martin Peters Joins Yamaha Marine Group As Communications and Dealer Education Manager
1/9/2006
KENNESAW, Ga. - Yamaha Marine Group has appointed Martin Peters, Roswell, Ga., as Communications and Dealer Education Manager, a new department manager position, according to Dale Barnes, Marketing Manager.
Peters, former Manager, Corporate Communications for Porsche Cars North America, will be responsible for all Marine Group consumer, business and corporate publicity initiatives, as well as Yamaha University dealer management education programs. To effectively implement his duties, Peters will be responsible for the direction and management of two key Yamaha marketing partners, the Walker Agency for public relations and the Stemnock Group for dealer training.
Prior to joining Porsche in 1999, Peters was Manager, Public Relations for Michelin North America, where he designed and implemented programs to boost the performance image of Michelin and BFGoodrich brand tires. In addition, he supported the French tire manufacturer's circuit and off-road motorsports efforts.
"Martin has a broad background in public relations and experience in corporate and brand communication," said Barnes. "We're looking forward to his contribution to our growth."
Peters already believes life is better in a boat. He once produced a television program for "Outdoors Maryland" on the lost art of building Chesapeake Bay log racing canoes which not only hooked him on boating, it won an Emmy. He later crewed these unusual three-log wide sailing craft and he's been a boater ever since.
Prior to holding positions in public relations, Peters worked as feature editor for Road & Track Specials and as head writer for Maryland Public Television's "MotorWeek."
He holds a master of liberal arts from the University of Baltimore, where he studied writing and graphic design, and a bachelor of arts in mass communication from Towson University.
Peters and his wife, Maria, have two children, Ava and Victor.
|
|
